KNI9 USA case study
International, Handmade knives and cutlery ecommerce store, USA and Europe, United States. Visit the live website
About the client
KNI9 is a handcrafted knife brand shipping from its US workshop to the USA and Europe. Its store at kni9.com offers custom and handmade knives, Damascus kitchen cutlery, swords, EDC pocket knives and leather goods, all forged and finished by hand.
Overview
A premium ecommerce store for KNI9, a brand selling hand forged Damascus, D2 and 1095 high carbon steel knives from its US workshop to customers in the USA and Europe. Designed and built by ECOM Builder Pakistan.
Challenge
Handmade knives are a high value, trust based purchase. Collectors and chefs want to see craftsmanship, steel types and handle materials clearly, understand delivery times to the USA and Europe, and feel confident about returns before they buy online.
Goals
- Present handmade blades with a premium, craftsmanship focused look
- Organise products into clear categories for chefs, collectors and everyday carry buyers
- Build buyer trust with reviews, a craftsmanship guarantee and clear FAQs
- Make order tracking and WhatsApp support easy for international customers
- Grow repeat sales through a member newsletter with first order discount
Solution
A fast, mobile friendly online store at kni9.com with a rotating banner for custom knives, kitchen cutlery and deals, category browsing, featured pieces, new arrivals, customer reviews, a detailed FAQ, an order tracking page and a WhatsApp chat button. The whole store was designed and built by ECOM Builder Pakistan.
Features
- Rotating hero banners for Custom Knives, Kitchen Cutlery and Deals up to 50% off
- Shop by category: Custom and Handmade, Kitchen, Swords, EDC Pocket Knives and Leather Goods
- Featured Pieces and New Arrivals sections on the homepage
- Trust badges for handcrafted steel, USA and Europe delivery and a lifetime craftsmanship guarantee
- Customer reviews page for collectors and chefs
- Track Order page using order number and email, plus customer accounts with order history
- Detailed FAQ on materials, delivery times, shipping, returns and blade care
- KNI9 Inner Circle newsletter signup with 10% off the first order
- Floating WhatsApp chat button for quick customer support
- Cart, checkout and free shipping above a set order amount
Design
A clean white and marble look with bold black headings and warm gold accents taken from the KNI9 logo. Large product photography of Damascus blades keeps the focus on craftsmanship, while simple navigation and soft cards keep shopping easy on mobile and desktop.
Technology
- Custom ecommerce store
- Category and deals pages
- Order tracking and customer accounts
- Mobile first responsive design
- WhatsApp support integration
KNI9 sells premium handmade blades, so the store had to feel as crafted as the knives. The homepage opens with rotating banners for custom knives, The Chef's Edge Damascus kitchen range and deals, followed by trust badges for handcrafted steel, USA and Europe delivery and a lifetime craftsmanship guarantee.
Products are grouped into Custom Knives, Kitchen, Swords, EDC and Leather so each type of buyer finds the right section quickly. Featured Pieces, New Arrivals and a reviews section from collectors and chefs help visitors decide with confidence.
A detailed FAQ answers common questions about steel types, delivery times to the USA and Europe, free shipping, returns and blade care. Customers can track orders with their order number and email, chat on WhatsApp, and join the KNI9 Inner Circle for early access and 10% off their first order.
Outcome
KNI9 now has a premium online store that presents its handmade knives to buyers in the USA and Europe with clear categories, trust signals and easy order tracking. No sales or traffic figures are claimed.